Forty years building and rebuilding businesses across six continents. Now advising owner-led Australian businesses that have outgrown the whiteboard, on strategy, brand, M&A and capital.
The defining decade, 2006 to 2016, as Global Chief Strategy and Marketing Officer at Australian Wool Innovation and The Woolmark Company. Programmes worth $70 million per annum across ten markets. Teams of more than one hundred. Working alongside DAFF, DFAT and Austrade on market access into Europe, Japan, China, the United States and the Middle East.
Australian wool was repositioned from a failing commodity into a luxury and performance fibre. Grower returns moved from $7 to $21 per kilogram. The contribution to the Australian economy reached $3 billion a year. The Woolmark was rebuilt across more than eighty global brand partnerships, including Ermenegildo Zegna, Prada, Burberry, Louis Vuitton and Loro Piana. The Campaign for Wool was co-founded by Nicholas Coleridge, then of Condé Nast International, the late Peter Ackroyd OBE and Robert Langtry, under the patronage of HM King Charles III. The International Woolmark Prize became one of the top three global fashion events.
Before AWI, five years as CEO of Euro RSCG (Havas) Jakarta. The business grew from $5 million to $43 million in revenue, with more than 1,200 staff across Indonesia and ASEAN, working with banks, state-owned enterprises, tourism and foreign investment boards, ministers and presidents. Indonesia provided something hard to replicate. A working understanding of how business, government and culture interact across Asia. Conversational Indonesian. Government relationships in Jakarta spanning twenty-five years.
Earlier work spans Nestlé, Unilever, Coca-Cola, De Beers, Citibank, IBM, Danone, Reckitt Benckiser, Pernod Ricard and LVMH, working client-side with McKinsey, Oliver Wyman and BCG. The work has spanned four decades, six continents and most categories that matter.
Today the practice gives independent advice on strategy, brand, M&A and capital to owner-led Australian businesses turning over 10 to 50 million dollars that have outgrown founder-led planning and marketing. Current mandates include Nusa Oil and the strategic framework for a EUR 16 billion Kuwait and Indonesia integrated refinery, and advisory to a state-government small-business advisory service and the City of Parramatta. Recent mandates include SpinalCure Australia (2025–2026) and an Australian landscape-regeneration institute (2023–2026). Earlier contributions include BigTinCan, which grew to operations across 61 countries and was acquired in 2025 for US$200 million, and an Australian non-alcoholic spirits brand growing from a start-up to global category leader.
GAICD. MBA. Trained in the JWT planning tradition under Stephen King, Judy Lannon and Rena Bartos. Fluent in modern AI tools and their commercial application.
A partial list, in alphabetical order. Linked entries open the client's website in a new tab.